NFL partners with Hayley Maxfield via Netflix, Paramount through Arsenic Agency

Pinup gal Hayley Maxfield has inked a branding deal with the NFL through Paramount + and Netflix vis the Arsenic Agency, which is an interesting co-branding touch for the league at the moment.

Given the NFL's upheaval, and a flee to fantasy ball, sources say a diversion to keep eyes on the screen are utterly necessary - so, present the field-side girls.

Let's see if it works for television rights.